For decades, designers called the ceiling the "fifth wall" and used it to add drama and style. Today, more attention is shifting downward, as homeowners and designers embrace the floor as the "sixth wall"—a place where craftsmanship, color, and character can shine. And at the top of that design conversation is wood flooring.
Wood floors are once again in high demand. Their natural warmth, timeless beauty, and growing variety of styles have made them a go-to choice in both new construction and remodeling. Homeowners can select from a wide range of wood species, plank sizes, finishes, and construction types to suit just about any space or style. Solid and engineered wood options provide different benefits depending on a home's needs, but both include real wood and high-end appeal.
This surge in popularity is not just about looks—it is also about value. According to the 2022 Remodeling Impact Report by the National Association of REALTORS and the National Association of the Remodeling Industry, homeowners can expect a return of 147 percent on their investment in wood flooring. That ROI makes it one of the best remodeling decisions for resale value.
However, the luxury comes with a cost. Wood sits at the higher end of the pricing spectrum, partly because it is perceived as a high-end material that retains value rather than fluctuating like a commodity. Solid wood is typically more expensive than engineered options because it offers more thickness and can be refinished multiple times. Still, some engineered wood products—depending on wear layer, length, width, and species—can be just as expensive as solid wood.
Board dimensions also play a role in today's trends. Wider, longer planks—often seven inches or more in width and up to sixteen feet in length—are in vogue for their seamless and modern aesthetic. They create a cleaner, less choppy look that feels luxurious. In historic homes, however, designers often match existing board sizes to maintain authenticity.
Color preferences in wood flooring are shifting along with overall interior design trends. Lighter tones, such as natural or white oak with tan or straw stains, are in demand. Red oak is gaining popularity, while medium browns remain a timeless favorite. Darker woods still find their place as a striking contrast to white walls, though they require more upkeep due to visible dust and debris. Painted or stained floors are also emerging as a cost-effective way to personalize spaces, especially when blending old and new flooring.
The species of wood selected often depends on location and lifestyle. Southern homeowners tend to lean toward harder, less grainy woods like maple and walnut. In the Northeast, white oak and red oak remain top choices due to their availability and versatility.
Finish choices are evolving too. The high-gloss look of years past has given way to a matte or satin sheen, which better hides dust, scratches, and daily wear. Reclaimed wood with natural patina is also making a comeback in vintage-style homes, though it can come at a premium due to its rarity and imperfections. More adventurous homeowners are embracing intricate patterns like chevron or herringbone, though these styles increase installation time and cost.
Maintenance is surprisingly straightforward. Most wood floors just need a light mop with mild soap and water. Applying a new coat of finish every few years helps maintain durability, and full sanding is typically only needed every ten to fifteen years. Like any flooring, wood can be damaged by standing water or pet stains, so some caution is necessary.
Despite the price tag and the care involved, wood flooring continues to be one of the most desired upgrades in today's homes. As designer Patricia Gaylor puts it, nothing beats the feel and richness of real wood. For those on a tighter budget, engineered options provide a stylish and cost-effective alternative that still elevates a space. In the end, wood flooring remains a classic choice that blends beauty, durability, and long-term value—setting the tone for the rest of the home.
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